Your web site is not advertising. Your web site is and will be a valuable tool for your business, but chances are it will not be advertising in the traditional sense. You must create the traffic to your site — and this requires promotion (and advertising).
To have an effective web presence, you may decide to spend your resources utilizing online marketing techniques rather than developing a full-blown site yourself. This might be building valuable online relationships with other web sites, or sponsoring other sites so you can take advantage of their content without re-inventing the wheel.
Before you even get to your web site promotion plan, your web site address (url) and your email addresses need to be on every piece of paper you send out. It is your responsibility to ensure the right people know how to find your web site.
This questionnaire has been developed to remind us all what is needed to promote our web sites. This is an ongoing process and will require significant time, energy, effort, and money. You can start small and grow. Or you can invest heavily up front. The choice is yours. You can do this all yourself, or we can do it for you from the beginning.
Answering these questions will help you focus your expectations about the promotion of your web site — and the more we know up front about what you really want and what your expectations are, the better we can help you achieve them.
To work with us or to see full versions, ask us where we have more tools.
Web Site PR Questionnaire
Abbreviated Version
- The PR Plan
Do you have a plan for promoting your web site?
Does your plan include offline and/or online efforts?
What exactly are your PR goals?
What is your budget?
- Search Engines & Directories
Do you want to register in mass registries or individualize your submissions?
How many Search Engines & Directories do you want/ can you afford to utilize?
What are your plans to evaluate your efforts? And then improve them?
- In-depth Targeted Marketing
Do you wish to find just the right places to be listed? To exchange links? To be reviewed?
What about the Three As: Alliances, Affilitates, Associates?
- Internal Mailing Lists
- Do you want to sell sponsorships or have paid advertisers on your own web site? Who will manage this process?
- Promotion Options
Online, offline, other languages, developing a particular expertise?
- Success
Are you prepared for success?
Can you handle a significant increase in sales, questions, proposals?
