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Web sites are good for many things, but they are not particularly good as advertising. They are, however, good for branding. Branding online includes traditional ways of communicating - images, slogans, language, but it also includes user experience. Make sure your visitor's web experience is in line with your brand. A poor experience will tarnish your brand. Your web site is a place to communicate with customers and to deepen, improve your relationships.

Contact us today to begin this dynamic process.

diamond accent markWhat Web Sites are Good For
      Abbreviated Version

Web sites are essential for information communications, sales & relationship development.

  1. Information Communications
    1. Archives & Publishing
      1. Corporate history
      2. Articles
      3. E-zines
      4. Press releases, annual reports, public policy statements, stock performances,
      5. Resumes
      6. FAQs
      7. Price lists (wholesale might be password protected)
      8. White papers
      9. Examples of work: Writing, art (photo, painting), web design
    2. Resource
      1. Academic, scientific, FAQs, education, library (research, links), arts
      2. Expertise: Make your company the expert (i.e. Goodyear tires as industry resource; Access-Health for health info)

  2. Sales
    1. Offline, online
    2. Storefront, catalogue, individual items, information services
    3. Schedules (writers/ PR/ speeches)

  3. Relationship Development
    1. Customer Relations
      1. Online tech help
      2. Email support
      3. Online customer service
      4. Offline info numbers and addresses
      5. Database management/ enhancement
    2. Community Relations
      1. Special reports (studies, analyses, and results)
      2. A place for comments
      3. PR
    3. Collaborations
      1. Exchange ideas
      2. Text, whiteboards, chats, video conferencing
      3. Develop and maintain email lists, chat rooms, etc.
      4. Post & edit articles, images

  4. Internet, Intranet, Extranet
    1. InterNet — Global reach
    2. Intranets: Employee contact and/or interaction
      (have often been difficult and arcane)
      1. Workflow - Doing business
      2. Employee benefits
      3. Personnel information
      4. Suggestion box
      5. Phone book/ addresses
      6. Travel Services
    3. Extranets — company-defined Internet with secure areas for chosen alliances (such as vendors and buyers)
      1. Ordering, tracking, billing, service
      2. Chat rooms / bulletin boards

  5. Branding
    1. Build and/or enhance reputation
    2. Hot site, with-it technology, world-wide presence

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