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SUCCESS STORY:
< Featured Projects
Tilia / FoodSaver:
eCommerce & Direct Marketing Consulting
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Original web site.
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In 1999 the CEO of Tilia hired us to "get them on the right track for eCommerce." Our consulting project lead directly to:
- Building a separate organization to support and grow the direct-to-consumer business (separate sales channel) for the FoodSaver brand
- Developing and building enterprise wide infrastructure (IT & CRM)
- Integrating Web and Internet tools into existing workflow processes
- Energizing and empowering key groups and departments to incorporate the web into their own goals and objectives.
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Our Added Value:
- Blend of experience in traditional consumer products, branding, eBusiness consulting, and web development
- Media planning & buying background
- Consumer advocacy
- Ability to manage details and see the bigger picture
Objective:
- Develop Web Vision for Tilia and get them on the right track to do e-Commerce right
- Manage the Direct-to-Consumer business for FoodSaver
- Provide consulting in Consumer Branding & Marketing, and Communications
Results:
- Strategic visions for sustainable Direct-to-Consumer channel and for corporate/ brand Web presence developed.
- Catalyst for development and implementation of critical infrastructure (IT, systems, CRM) and organizational restructuring.
- Energized and involved employees in use of Web for information exchange for increased efficiency and improved knowledge base.
- Revenues for direct sales channel increased dramatically
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